Small businesses, Entrepreneurs, freelancers, makers, artists, creatives... we all have big dreams for our small businesses and growing pains are inevitable. Investing in supplies, marketing, branding, website development, social media management and all of the other things involved in running and growing our businesses can leave us with our heads spinning. Despite this we know how important these things are, so we keep pushing, keep moving forward and keep fueling our passion for what we do to make it happen!
Social media, online marketing and web development are HUGELY important in todays digital, global society. Even local businesses who used to rely on people driving by their shop or businesses as advertising find themselves turning to social media to connect with their clients and customers to keep them in the know, even if they are miles away! Personal Branding Photography is a service that bridges the gap between you, your business and your followers, clients and potential customers online. As a photographer specializing in Personal Branding and Lifestyle portraits, I work with small businesses to create digital imagery that tells their story to their customers. I feel like I am illustrating a story book for each of my clients, creating content that they can use throughout all of their marketing efforts and feel that they are being represented in the truest most authentic way! For my clients, just one session with me can yield enough high-quality images for them to post daily on social media for 3-6 months! No more spending 30 minutes a day trying to stage your latest instagram post. Instead you will have web ready images at your fingertips and all you need to do is add your story and your narrative! Aside from just sharing social media content, how else can these images be helpful to you and your business? I have compiled 8 more ideas below based on feedback from my clients! 1. Update your website! STOP using stock photos and selfies on your website! When you personalize your website with authentic pro-quality photography, you create connections and trust with your clients and followers. These images visually tell the story of your business, your brand and your passion for what you do. At the very LEAST, you want to have a quality headshot on your website. People want to connect with you and know that you are a real person. Remember, People do business with PEOPLE, not businesses. 2. Place them in your newsletters and e-blasts. Showing your clients what is new & upcoming is more effective than simply telling them. Check out the way Garage Door Studio in Avondale Georgia used their product photography session photos in their latest email blast here! 4. Use them for media requests. Many businesses will get approached by local magazines, newspapers, blogs, etc. to showcase their business. You will easily be able to send them your favorite images from your shoot for their media releases! 5. Refresh your profile pictures every few months so that people see a new image of you. This puts you back in the front of their mental database. Just remember to use the same image across all platforms so people can quickly recognize you. 6. Place them in your sales and landing pages. This will lead to better conversion rates. 7. Submit an image along with your bio when you have a speaking engagement or press opportunity. Don’t just tell them who you are. Show them. And speaking engagements are a great way to get in front of new faces and meet new potential clients. 8. Put one in your email signature. Personalize your email and help people remember who you are. You are more likely to remember a face even if you can’t remember their name. 9. Use them to create a rack card, brochure, mailer or other print marketing pieces. Print marketing is not dead! It is still a HUGE part of marketing, socially if you are a local businesses looking to get the word out in your neighborhood. Flyers, posters, handouts, etc. are all a great way to utilize your new photos. You can even put a photo on your business card — it helps people remember you!
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